Steve Lesnard is an expert in the marketing and consumer relation field due to his managerial experiences. Marketing of new products is changing with the invention of new technology. Steve Lesnard says the social and digital platforms cannot be effective if it is not used in the right manner. Brands entering the market always put their heart on the consumer’s preference, tastes, and needs. They try as much as possible to have a significant impact on the consumer’s lives.
Steve emphasizes keeping the marketing process simple but memorable. The marketer is required to highlight the benefits of the product to the customer. Steve Lesnard recalls Walt Disney who said that getting a storyline right is the most crucial thing to understand. He gives an example of how Apple campaigned for iPod for those people who had a passion for music. Up to date, Apple gives the consumer the choice of upgrading to its new technology because of their simplicity.
Another instance of making digital marketing simple according to Steve Lesnard is that of Peleton. Peleton provided the private indoor cycling in the fitness industry, and it is growing at an exponential rate. They decided to market this unique feature rather than their premium spinning bike. This good decision allows the company to expand their operations using their sports app in different sports activities. Steve Lesnard says the idea should be brought to life after one has a clear understanding of the storyline.
The marketer should empower the medium they choose through videos and testimonials. Creating videos that illustrate how to use a product and its impact on the body, for instance, is an excellent example of improving customer experience. Customer testimonials also give the opportunity of outlining the product’s features exclusively. Steve Lesnard gives a brief example of this principle by using Yeti products.
Yeti developed a business that enabled people to keep their drinks warm and cold for long when they are on an adventure. He looked for some of the best ambassadors to establish a market for him and also broadcast his idea to the public. Steve Lesnard also advises individuals who wish to start a marketing platform to know what he or she is to be remembered for and the best way to bring the idea to reality.