NewsWatch is a nearly 29-year-old program that covers consumer media of all sorts, from breaking news around the world to interviews in remote parts of America, with a particular specialty in commercial reviews of a myriad of products. It’s quite influential, with significant reach and influence along both the televised NewsWatch program and in the social media channels representing it on the internet. It can make or break a product, and experience with the Avanca “Ockel Sirius B Pocket PC” seems to provide ample evidence for this trend in the positive direction.
The “Ockel Sirius B Pocket PC” is a fully functional, Windows 10 laptop of a compact size that allows it to fit comfortably in a coat pocket, and it’s currently quite popular among students, travelers, those who take frequent business trips and others who value it for its’ convenience, portability, reasonable specifications and extremely accessible price point. But when NewsWatch became involved, it was still only a concept.
Avanca began an indiegogo.com campaign to raise $10,000 in 30 days to kickstart the project, and if the goal couldn’t be met in that time they wouldn’t receive any of the money. They enlisted NewsWatch and its impressive reach and influence to ensure the success of the fundraiser, and it succeeded beyond expectations, taking in over $450,000. In a warm, amiable interview between Avanca’s CMO and a NewsWatch host, she credited the work of a one-minute promotional video from NewsWatch with the incredible success the fundraiser experienced.
The work done by NewsWatch together with Avanca falls under the Tech Report aspect of the program, focusing on consumer technologies and interesting new devices, having collaborated with Fortune 500 companies. Established in 2011, it readily demonstrates the ability of NewsWatch to change with the times and hold the interest of it viewers.