Marketing Advise From Steve Lesnard

Steve Lesnard is an expert in the marketing and consumer relation field due to his managerial experiences. Marketing of new products is changing with the invention of new technology. Steve Lesnard says the social and digital platforms cannot be effective if it is not used in the right manner. Brands entering the market always put their heart on the consumer’s preference, tastes, and needs. They try as much as possible to have a significant impact on the consumer’s lives.

Steve emphasizes keeping the marketing process simple but memorable. The marketer is required to highlight the benefits of the product to the customer. Steve Lesnard recalls Walt Disney who said that getting a storyline right is the most crucial thing to understand. He gives an example of how Apple campaigned for iPod for those people who had a passion for music. Up to date, Apple gives the consumer the choice of upgrading to its new technology because of their simplicity.

Another instance of making digital marketing simple according to Steve Lesnard is that of Peleton. Peleton provided the private indoor cycling in the fitness industry, and it is growing at an exponential rate. They decided to market this unique feature rather than their premium spinning bike. This good decision allows the company to expand their operations using their sports app in different sports activities. Steve Lesnard says the idea should be brought to life after one has a clear understanding of the storyline.

The marketer should empower the medium they choose through videos and testimonials. Creating videos that illustrate how to use a product and its impact on the body, for instance, is an excellent example of improving customer experience. Customer testimonials also give the opportunity of outlining the product’s features exclusively. Steve Lesnard gives a brief example of this principle by using Yeti products.

Yeti developed a business that enabled people to keep their drinks warm and cold for long when they are on an adventure. He looked for some of the best ambassadors to establish a market for him and also broadcast his idea to the public. Steve Lesnard also advises individuals who wish to start a marketing platform to know what he or she is to be remembered for and the best way to bring the idea to reality.

Gulf Coast Western’s President and CEO, Matthew Fleeger and his experience and success journey

The reputation of Matthew Fleeger is outstanding especially after being listed amongst the Global Who’s Who which is connected to Business Professionals. At the moment, he serves as the Chief Executive Officer and President of the Gulf Coast Western where he is much recognized for his endeavors and remarkable experience in the sectors of gas and oil, tanning and waste management. In particular, he is acknowledged for the competence he possesses in team building, entrepreneurial endeavors, strategic planning, and contract negotiation.

Before his present position, he established MedSolutions which is a holding firm that is diversified and specializes in transportation, treatment, and disposal of the medical wastes that the healthcare firms produce. He served as its President and CEO for as long as thirteen years. After a fruitful development of the Company, Stericycle purchased it and currently takes the lead in the sector. Matthew Fleeger was prosperous in the industry of tannin as he assisted two businesses whose cumulative revenue was close to a hundred million U.S. Dollars. Among them is Palm Beach Tan that was developed by Fleeger from a small store operation that transformed into one of the most significant indoor tanning operations countrywide. He also facilitated the development of the Mystic Tan that has turned to be among the biggest spray-on tanning the two franchises globally.

His academic achievements are evident in his Business Administration’s degree. He is an alumnus of the Cox Business School situated in the Southern Methodist University. After this, he progressed into the implementation of his marketing and finance experience by getting into the executive positions in line with gas and oil firms.

Gulf Coast Western refers to a managing venture linked with the general partnerships of Oil and Gas. Through resource combination, industry knowledge, experience, and talent, the key focus is in line with exploration, acquirement, and development of domestic gas and oil reserves fundamentally situated within the United States’ gulf coast area.